“There is a superhero in all of us, we just need the courage to put on the cape.”
– Superman

Swell! A few phone booths exist for cape wearers to quickly change from their secret identities, or in this case to rebrand. No, not a rename of The Daily Planet. The exciting and fateful day I became an entrepreneur back in 1998, I was studying graphic design at South Dakota State University and it made sense for that college student to name his business “Rocky Hayes Design”.

As my business approaches its 25th year of making miracles happen, advertising and communications have greatly enhanced, technology has evolved, and the way our world conducts itself has required us all to adapt. These realities bring upon exciting challenges and opportunities to build upon our business foundation—they also require me to rebrand my business to account for our times.

We’ve just obtained the Fortress of Solitude (the studio) for where we can provide podcast/vodcast production and audiobook recordings (any type of professional recordings), plus onsite photography and videography shoots.

“Didactic Productions” encompasses more accurately the wealth of services we offer our clients, how our creativity expands a plethora of skills, and ensures we’re continuing to don the red cape as we all fly…beyond the brand.

—Rocky

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